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Forbes назвал самые дорогие бренды мира
17:55 29.07.2020 |
Forbes опубликовал рейтинг 100 самых дорогих брендов 2020 года.
По данным издания, за год общая стоимость участников рейтинга выросла с $2,33 трлн до $2,54 трлн.
Apple остался самым дорогим брендом мира с оценкой в $241,2 млрд по версии рейтинга Forbes 2020 года. За год стоимость бренда Apple выросла на 17%.
При этом, в целом IT-индустрия оказалась наиболее популярной отраслью представленной в рейтинге, отмечает Forbes. В топ-5 самых дорогих брендов кроме Apple попали также Google, Microsoft, Amazon и Facebook.
Отмечается, первые пять строчек рейтинга занимают те же компании, что и в прошлом году. При этом первые четыре компании сохранили или увеличили темпы роста, а вот Facebook наоборот показал отрицательную динамику. За год бренд компании подешевел на 21%.
Rank | Brand | Brand Value | 1-Yr Value Change | Brand Revenue | Industry |
---|---|---|---|---|---|
| | | | | |
1 | Apple | $241.2 B | 17% | $260.2 B | Technology |
2 | $207.5 B | 24% | $145.6 B | Technology | |
3 | Microsoft | $162.9 B | 30% | $125.8 B | Technology |
4 | Amazon | $135.4 B | 40% | $260.5 B | Technology |
5 | $70.3 B | -21% | $49.7 B | Technology | |
6 | Coca-Cola | $64.4 B | 9% | $25.2 B | Beverages |
7 | Disney | $61.3 B | 18% | $38.7 B | Leisure |
8 | Samsung | $50.4 B | -5% | $209.5 B | Technology |
9 | Louis Vuitton | $47.2 B | 20% | $15 B | Luxury |
10 | McDonald's | $46.1 B | 5% | $100.2 B | Restaurants |
11 | Toyota | $41.5 B | -7% | $187 B | Automotive |
12 | Intel | $39.5 B | 2% | $72 B | Technology |
13 | NIKE | $39.1 B | 6% | $39.3 B | Apparel |
14 | AT&T | $37.3 B | -10% | $151.2 B | Telecom |
15 | Cisco | $36 B | 4% | $50.6 B | Technology |
16 | Oracle | $35.7 B | 11% | $39.1 B | Technology |
17 | Verizon | $32.3 B | 2% | $131.9 B | Telecom |
18 | Visa | $31.8 B | 18% | $23 B | Financial Services |
19 | Walmart | $29.5 B | 12% | $341 B | Retail |
20 | GE | $29.5 B | -14% | $76.6 B | Diversified |
21 | Budweiser | $28.9 B | 6% | $11.2 B | Alcohol |
22 | SAP | $28.6 B | 0% | $30.9 B | Technology |
23 | Mercedes-Benz | $28.5 B | -14% | $121.7 B | Automotive |
24 | IBM | $28.2 B | -10% | $77.1 B | Technology |
25 | Marlboro | $26.8 B | -6% | $25.1 B | Tobacco |
26 | Netflix | $26.7 B | 72% | $20.2 B | Technology |
27 | BMW | $25.9 B | -13% | $93.4 B | Automotive |
28 | American Express | $25.1 B | -3% | $43.6 B | Financial Services |
29 | Honda | $24.5 B | -5% | $126.2 B | Automotive |
30 | L'Oréal | $22.8 B | 23% | $11.7 B | Consumer Packaged Goods |
31 | Gucci | $22.6 B | 22% | $10.8 B | Luxury |
32 | Hermès | $21.6 B | 19% | $7.7 B | Luxury |
33 | Nescafe | $20.4 B | 14% | $9.2 B | Beverages |
34 | Home Depot | $19.2 B | 6% | $110.2 B | Retail |
35 | Accenture | $19.1 B | 15% | $43.2 B | Business Services |
36 | Pepsi | $18.2 B | -3% | $9.3 B | Beverages |
37 | Starbucks | $17.8 B | 5% | $26.5 B | Restaurants |
38 | Mastercard | $17.3 B | 23% | $16.9 B | Financial Services |
39 | Frito-Lay | $16.3 B | 11% | $12.2 B | Consumer Packaged Goods |
40 | IKEA | $15.8 B | 3% | $46.2 B | Retail |
41 | Zara | $14.7 B | 9% | $21.9 B | Retail |
42 | Gillette | $14.5 B | -13% | $6 B | Consumer Packaged Goods |
43 | HSBC | $14.4 B | 12% | $94.3 B | Financial Services |
44 | Audi | $13.8 B | -3% | $59.6 B | Automotive |
45 | J.P. Morgan | $13.7 B | 11% | $52.6 B | Financial Services |
46 | Deloitte | $13.5 B | 9% | $46.2 B | Business Services |
47 | Sony | $13.3 B | 18% | $63 B | Technology |
48 | UPS | $13.3 B | 5% | $74.1 B | Transportation |
49 | Bank of America | $13.2 B | 14% | $97.5 B | Financial Services |
50 | Chase | $13.1 B | 12% | $64.9 B | Financial Services |
Rank | Brand | Brand Value | 1-Yr Value Change | Brand Revenue | Industry |
---|---|---|---|---|---|
| | | | | |
51 | Adidas | $12.9 B | 15% | $24.5 B | Apparel |
52 | Chanel | $12.8 B | 42% | $13.7 B | Luxury |
53 | Siemens | $12.7 B | -8% | $97.2 B | Diversified |
54 | Nestle | $12.3 B | -2% | $7.9 B | Consumer Packaged Goods |
55 | CVS | $12.3 B | -10% | $187.2 B | Retail |
56 | Cartier | $12.2 B | 14% | $6.2 B | Luxury |
57 | Porsche | $12.1 B | 10% | $31.9 B | Automotive |
58 | ESPN | $11.9 B | -9% | $11.4 B | Media |
59 | Citi | $11.8 B | 4% | $103.5 B | Financial Services |
60 | Wells Fargo | $11.8 B | -16% | $103.9 B | Financial Services |
61 | Adobe | $11.5 B | 10% | $9 B | Technology |
62 | Pampers | $11.5 B | 8% | $8.6 B | Consumer Packaged Goods |
63 | Corona | $11.4 B | 13% | $7.5 B | Alcohol |
64 | T-Mobile | $11.4 B | 20% | $45.3 B | Telecom |
65 | Ebay | $11.3 B | 7% | $8.6 B | Technology |
66 | Chevrolet | $11.3 B | 5% | $77.5 B | Automotive |
67 | PayPal | $11.3 B | 24% | $17.5 B | Technology |
68 | Ford | $11.2 B | -14% | $148.1 B | Automotive |
69 | Red Bull | $11.1 B | 12% | $6.8 B | Beverages |
70 | PwC | $11 B | 6% | $42.4 B | Business Services |
71 | HP | $11 B | -12% | $58.8 B | Technology |
72 | Colgate | $10.7 B | 4% | $5.4 B | Consumer Packaged Goods |
73 | Fox | $10.6 B | -13% | $12.4 B | Media |
74 | Lowe's | $10.5 B | 13% | $72.1 B | Retail |
75 | Lancôme | $10.4 B | 22% | $7.1 B | Consumer Packaged Goods |
76 | H&M | $10.4 B | -10% | $24.6 B | Retail |
77 | Lexus | $10.3 B | 8% | $25.3 B | Automotive |
78 | Santander | $9.7 B | 6% | $99.8 B | Financial Services |
79 | Costco | $9.5 B | 8% | $148.8 B | Retail |
80 | Rolex | $9.5 B | 5% | $5.2 B | Luxury |
81 | Hyundai | $9.5 B | 17% | $96.1 B | Automotive |
82 | Danone | $9.3 B | 1% | $11 B | Consumer Packaged Goods |
83 | Heineken | $9.3 B | 7% | $6.7 B | Alcohol |
84 | Uniqlo | $9.2 B | 6% | $17.2 B | Apparel |
85 | Goldman Sachs | $8.9 B | -1% | $56.4 B | Financial Services |
86 | Hennessy | $8.9 B | | $2.8 B | Alcohol |
87 | Nintendo | $8.8 B | | $11.8 B | Technology |
88 | AXA | $8.8 B | | $115.9 B | Financial Services |
89 | Allianz | $8.8 B | 7% | $130.4 B | Financial Services |
90 | Dell | $8.7 B | 6% | $79.5 B | Technology |
91 | Caterpillar | $8.6 B | 4% | $53.8 B | Heavy Equipment |
92 | LEGO | $8.6 B | 6% | $5.8 B | Leisure |
93 | Huawei | $8.5 B | 6% | $188.6 B | Technology |
94 | John Deere | $8.4 B | 5% | $39.4 B | Heavy Equipment |
95 | UBS | $8.3 B | | $34.2 B | Financial Services |
96 | KFC | $8.3 B | -2% | $27.9 B | Restaurants |
97 | Burger King | $8.2 B | | $22.9 B | Restaurants |
98 | EY | $8 B | | $36.4 B | Business Services |
99 | FedEx | $7.9 B | -4% | $69.2 B | Transportation |
100 | Volkswagen | $7.9 B | | $111.8 B | Automotive |
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